The shoot table on a planning morning

@orbit.social

We run the account, not just the campaign.

A social studio of four in Rotterdam. We plan the month, shoot it, post it, answer the comments, and send you one honest report on the first Monday.

11 brands on retainer
4 people, all in house
6.1m views we can account for
@orbit.social
Pinning a fresh card into the planning wall

Planning November for eleven accounts. Shoot day is Tuesday, in the client's own room as usual.

  • 12.4k views
  • 840 saves
  • 96 replies

On the roster

The accounts we post for

Eleven on retainer at any one time, plus the launches we take on around them. We keep the list short so the calendar stays honest.

Fern and Field @fernandfield · Plants by post On retainer
Halva @halvaspread · Pistachio spread Launch
Northbank Coffee @northbankcoffee · Roastery On retainer
Cadence Cycles @cadencecycles · Electric bikes Paid social
Pocketful @pocketful · Savings app Creators
Maro @maroskin · Skincare On retainer
Salt House @salthousenl · Coastal hotel On retainer
Wren Athletics @wrenathletics · Running kit Paid social
Trill @trillapp · Language app Launch
Verger @vergercider · Cider On retainer
Kestrel Books @kestrelbooks · Publisher Launch
Loam @loamceramics · Ceramics On retainer

Selected work

Nine accounts, and what changed on them

Each one is a real month of work: the calendar, the shoot day, the creators and the number it moved. Tap through for the whole story.

Fern field 1 1/4

The plant shop that never went quiet Four posts a week for a plant delivery brand that had been posting once a fortnight, shot in the packing room on a Tuesday.

+38k followers in six months

Halva 1 1/4

A launch week built from seventeen edits One pistachio spread, one shoot day and seventeen short edits released across seven days, with paid behind the three that moved.

4.2m views in launch week

Northbank 1b 1/4

Selling coffee the way the counter does A roastery whose staff already knew how to talk about coffee, finally allowed to do it on camera instead of in captions.

31% of direct revenue from social

Cadence 1 1/4

Paid social that stopped guessing We stopped making ads and started promoting the organic posts that had already proved themselves, which halved what a click cost.

Cost per click down to 0.34 euro

Pocketful 1 1/4

Fifty creators, one savings habit A savings app that needed people to talk about money out loud, so we found fifty who already did and paid them properly.

12k sign-ups in one campaign

Maro 1 1/4

Skincare without the before and after A skincare brand that refused transformation shots, so we made the routine itself the content and let the creators keep their own faces.

62% of orders from creator codes

Highlights

Saved highlights, one per account

Every figure is measured against the three months before we started, and every one of them is attached to a name. Nothing here is a screenshot of a good week.

Fern and Field +38k followers, from 4,100 six months
Halva 4.2m views across launch week seven days
Northbank 31% of direct revenue year one
Cadence 0.34 euro per click, was 0.71 one quarter
Pocketful 12k sign-ups via creators one campaign

In their words

What the people who hired us say

Four founders and marketing leads, on what it is actually like having us on the calendar.

Photo of Renske de Wit
We had been told for years that the account needed to look more premium. Orbit turned up, filmed our packing room on a phone, and grew the following tenfold in six months.
Renske de Wit Founder, Fern and Field
Photo of Yusuf Karadeniz
One shoot day turned into seventeen pieces and a sold-out first run. I still do not entirely understand how it worked, but the spreadsheet agrees with them.
Yusuf Karadeniz Founder, Halva
Photo of Marek Bartos
They said no to two of our ideas on the first call and explained exactly why. That is the moment I knew who we were hiring.
Marek Bartos Head of growth, Cadence Cycles
Photo of Aoife Brennan
The report lands on the first Monday and it opens with what did not work. No agency has ever done that for us before, and now I cannot go back.
Aoife Brennan Marketing lead, Pocketful

What we run

Six things, and all of them in house

Most brands start with the first two and add a third once the calendar is running. Nothing on this list is subcontracted to anyone.

Instagram and TikTok

Always-on content

The month planned, shot and posted, so the account never goes quiet between campaigns.

20 posts a month
Short form

Video that gets watched

Hooks, cuts, captions and covers, edited for the platform rather than trimmed down from an advert.

12 edits a month
Creators

Creator programmes

We find them, brief them, licence the good stuff and put the winners behind paid.

8 creators a quarter
Paid social

Media buying

The organic winners become the ad account, so nothing is ever tested twice at full price.

From 5k a month
Community

Inbox and comments

Replies in your voice, before lunch, including the awkward ones nobody else wants to answer.

Weekdays, 9 to 6
Launches

Campaign sprints

Six weeks around a drop or a rebrand, with a shoot, a creator wave and a paid push behind it.

Six-week sprint

Retainers

What it costs to have us on

Monthly, three months to start, and a month of notice to stop. Ad spend is yours and goes straight to the platform, never through us.

Starter

€2,400a month

One channel, planned and posted, with a shoot day every six weeks.

  • 12 posts a month
  • A shoot day every six weeks
  • Comments and inbox on weekdays
  • A report on the first Monday
Start a brief

Always-on

Where most brands start

€4,800a month

Two channels, short form every week, and the creators that come with it.

  • 20 posts and 12 edits a month
  • A shoot day every month
  • Creator sourcing and briefing
  • Comments, inbox and community
  • A report monthly, a review quarterly
Start a brief

Full channel

€8,500a month

Everything above, plus the ad account run against the organic winners.

  • Everything in Always-on
  • Paid social, media buying included
  • Two shoot days a month
  • Up to eight creators a quarter
  • Numbers weekly, a report monthly
Start a brief

How it goes

A month with us, week by week

The same run every month, so you always know what week we are in, what is being shot and what lands next.

Week one

We listen first

A week reading your inbox, your comments and your last six months of posts before we suggest a single thing.

Nothing posted yet
Week two

We plan the month

One shared calendar with every post, format and date on it. You approve it once and then it is ours to run.

You approve it once
Weeks three and four

We shoot it

One day, usually in your own space rather than a studio, and everything the month needs comes out of it.

One day, your space
Every month after

We run it and report

Posting, replying, putting budget behind what works, and one honest report on the first Monday.

Report on the first Monday

The studio

Four people, one room, above a bike shop

Who you would actually be working with, and why the list of clients stays short.

We started in 2020 because every brand we liked was posting like a brochure.

Orbit is four people in a first-floor room in Katendrecht, above a bike shop, with a shoot corner at one end and a very large whiteboard at the other. We started with two clients and a kitchen table, and we have kept the studio deliberately small ever since.

Small means the person who plans your month is the person who shoots it and the person who answers your comments. Nothing is handed to a junior you have never met, and nothing is subcontracted. It also means we can only take on one new brand a month, which is why the first reply to a brief is usually honest about timing.

We work in Dutch and English, mostly with consumer brands between their first and their fiftieth employee, and we would rather run one account properly than five of them politely.

On the roster
  • Fern and Field
  • Halva
  • Northbank Coffee
  • Cadence Cycles
  • Pocketful
  • Salt House

Who you get

The four of us, and that is the whole studio

No account managers between you and the work. You get all four, and you will know whose week it is.

Noor Bakker 01 Noor Bakker Founder and strategy Writes the calendar, and says no to things.
Tobias Renner 02 Tobias Renner Content lead Runs the shoot days and cuts the edits.
Ify Adeyemi 03 Ify Adeyemi Community and paid Answers your comments before you have seen them.
Sasha Kowal 04 Sasha Kowal Design and motion Makes the covers, captions and templates.

The studio, counted

Orbit by the numbers

The shape of the place, rather than the results. Those are further up the page.

0
The year we started

Two of us and a kitchen table in Katendrecht

0
Posts shipped last year

Across eleven accounts and four platforms

0
Shoot days last year

Almost all of them in a client space, not a studio

0
New brand a month, at most

Which is why briefs get an honest answer about timing

Before you ask

The questions that come up on every first call

If yours is not here, put it in the message below and we will answer it in the reply.

Do we need to give you our logins?
You add us as managers through your own business account, so you keep ownership of everything and can remove us in one click. We never ask for a password, and we never post from a personal profile.
What happens on a shoot day?
Two of us turn up with a phone, a light and a shot list built from the calendar you already approved. It usually takes five or six hours in your space, and everything the month needs comes out of it. You do not need a studio and you do not need to be on camera unless you want to be.
Can you work with what we have already shot?
Yes, and we will tell you honestly how far it goes. Most brands have more usable footage than they think and less usable product photography than they hope.
How long before anything moves?
The calendar starts in week two and the first numbers we would defend arrive at the end of month two. Anything that moves before that is mostly luck, and we will say so in the report.
Do you handle the ad spend?
We run the ad account, but the spend stays on your card and goes straight to the platform. We charge for the work, never a percentage of what you spend, so there is no reason for us to want the budget to grow.
What if it is not working?
A month of notice, at any point after the first three. We would rather end it cleanly than keep billing a retainer neither of us believes in, and the first report will usually tell you before we do.

Say hello

Tell us what you are trying to grow

Six fields and a paragraph. One of us reads it, and you get a straight answer within a working day, even when the answer is no.

Noor reads these Usually answers the same working day

We take on one new brand a month, so the first reply is honest about whether that is you. If it is not, we will usually point you at someone it is.

Worth putting in the message
  • Where you post today, and roughly how often
  • What you sell, and who keeps buying it
  • One number you want to move, and by when

[email protected]

Katendrecht, Rotterdam

No newsletter, no sequence. One reply from one of us.