Salt House has twelve rooms on the Zeeland coast and was paying commission on almost every one of them.

We shot the place twice, once in March and once in September, and built a year of posting out of it: the walk from the door to the water, the corner room at seven in the morning, breakfast being carried out in the wind. Every post carries the direct booking link and nothing else.

A hundred and four bookings came straight through the account in the first year, which at their commission rate paid for the retainer four times over.