Wren make running kit for people who run in cities in bad weather. Their advertising was shot on white seamless in perfect light.

We moved the whole thing outside. One videographer, one runner, one route, every second Tuesday at six in the morning. Wet pavement, breath in the air, a jacket doing the one thing the jacket is for.

Return on ad spend went from 1.4 to 2.9 over two quarters, on a smaller production budget than the studio days had cost.